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Wild Terra Tea

Project Summary: Packaging Design for Australian Chinese Dark Tea with Golden Flowers This project involves creating packaging design for a brand of Chinese dark tea with golden flowers that will be sold in Australia. The packaging design will need to convey the premium quality and unique features of the tea, as well as appeal to the target market of health-conscious tea drinkers.

Background

Anhua dark tea is my mother's favorite tea. After studying in Australia, I found a big vacancy in the tea market, especially for Chinese living abroad and people who are interested in tea culture, providing more choices. Black tea is a type of post-fermented tea, also known as "Pu-erh tea" or "ripe tea". It is mainly produced in Yunnan and Sichuan provinces in China. The process of making black tea is different from that of green tea and black tea. It usually involves wet pile fermentation to produce its unique flavor and aroma. During the production process, the leaves of black tea are compressed into various shapes, such as tea cakes, tea bricks, tea tuochas, and tea balls.

Visualization

Brainstorming:
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Logo design
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